Turn scattered marketing activity into clearer commercial progress.
SHOO helps founders, teams and organisations connect business goals, marketing activity and sales conversations through strategy, training, practical tools and implementation support.
Strategy & 90-Day Roadmaps
Live Academy & Bootcamps
No Hype or Vanity Metrics
QUICK ORIENTATION
How SHOO Reconnects the Work
Most marketing problems stem from activity disconnected from business goals. We fix the link.
01. Clarify Commercial Focus
Stop random activity; define 90-day priorities.
02. Sharpen Buyer Relevance
Position your expertise and craft high-value conversation assets.
03. Build Team Capability
Equip your people with shared frameworks, tools and AI practice.
TRUSTED TO SUPPORT STARTUPS, SCALEUPS, UNIVERSITIES, CHARITIES, PUBLIC-SECTOR TEAMS AND GLOBAL BRANDS
*In compliance with our ethical standards, client logos are only displayed here following formal written approval of the visual assets.
Where do you need help first?
Every organisation starts at a different point. Choose the pathway that matches your current bottleneck.
Route 01
I need clarity
For founders and organisations that feel busy, reactive or unsure what to prioritise across their marketing and sales.SUGGESTED NEXT STEPS:
• Start Here Diagnostic (Free)
• Marketing Clarity Scorecard (Free)
• 90-Day Strategic Action Plan (£1,200 + VAT)
• Strategy and Consultancy Support
Route 02
I need capability
For people and teams who want to understand the work, build confidence, master LinkedIn and AI, and make better marketing decisions.SUGGESTED NEXT STEPS:
• SHOO Academy Live Programmes
• Bespoke Team Bootcamps & Workshops
• LinkedIn for Leaders Masterclass
• Practical Self-Serve Toolkits
Route 03
I need implementation
For organisations that need senior help turning the strategic plan into campaigns, content, paid advertising or AI systems.SUGGESTED NEXT STEPS:
• Campaigns & Content Consultancy
• Strategic Paid Advertising Management
• AI & Workflow Systems Implementation
• Ongoing Commercial Advisory
The SHOO Method connects the work from direction to delivery.
Every resource, programme, advisory session and campaign fits into this seven-stage curriculum.
SEE THE FULL METHOD GUIDE
01 – Direction
What are we trying to change?Clarify the business goal, commercial priority and reason the marketing work needs to exist.
02 – Audience & Value
Who matters most, and why should they care?Understand the priority buyer, their situation, their friction and the value SHOO needs to communicate.
03 – Brand & Positioning
How do we want to be understood and remembered?Shape the first impression, authority, credibility and difference that help people place the organisation or expert in their mind.
04 – Visibility
Where do we need to show up consistently?Choose the channels, habits and visibility routes that help the right people notice, understand and remember the business.
05 – Content & Campaigns
What should we create, and what journey does it support?Turn ideas into useful content and campaigns that have a clear audience, message, action and measure.
06 – Pipeline & Sales
How do we turn attention into useful conversations?Connect visibility, content and interest to a practical follow-up route that can lead to relevant sales conversations.
AI, Systems & Measurement
How do we make the work easier, smarter and more accountable?Use AI, systems and measurement to support better decisions, improve consistency and reduce avoidable waste.
Where is your biggest bottleneck?
Answer 7 questions to map where your marketing currently faces friction and receive a tailored action route.Choose the level of support that fits where you are.
From free diagnostic tools to full-scale organisational licensing, every tier connects directly to the SHOO Method.
01 – Foundation
FreeOrient & Diagnose
£0
Field Notes, Start Here diagnostic, scorecards, checklists and weekly newsletter.
Included Examples
• SHOO Field Notes & editorial guidance
• Start Here interactive diagnostic
• Marketing Clarity Scorecard
• Profile-to-Pipeline Scorecard
02 – Practical Tools
Low-costSelf-Serve Toolkits
£47 – £97
Practical toolkits, frameworks, templates and on-demand workshop sessions.
Included Examples
• Campaign Clarity Pack™ (£97)
• One High-Value Asset Toolkit™ (£97)
• Profile-to-Pipeline Starter Kit™ (£47)
• On-demand walkthrough sessions
03 – Advisory
Entry advisoryStrategy & Roadmap
£297 – £1,200 + VAT
Focused commercial clarity sessions and the comprehensive 90-Day Strategic Action Plan.
Included Examples
• 90-Day Strategic Action Plan (£1,200 + VAT)
• Pre-SAP commercial diagnostic
• Strategy session with Rachel & Chris
• Prioritised 90-day action roadmap
04 – Core Training & Delivery
Core deliveryAcademy, Training & Implementation
Custom / Programme Fee
Academy programmes, team bootcamps, campaign consultancy, paid advertising and AI support.
Included Examples
• Profile-to-Pipeline System™ (6-week guided)
• LinkedIn for Leaders cohort & masterclasses
• AI for Practical Marketing workshops
• Bespoke team training and bootcamps
05 – Enterprise & Network
OrganisationalLicences, Cohorts & Portals
Annual Licence / Scoped
Team licences, cohort programmes, education licences, franchise packages and private Academy portals.
Included Examples
• Team & Department Licences (5–50 seats)
• Education syllabus & student licences
• Franchise network territory kits
• Co-branded Academy portals & SSO
What the work helps improve
We do not make exaggerated revenue claims or promise instant shortcuts. We build real, accountable commercial capability across these core outcomes:
Featured SHOO 2.0 Solutions
Select an established advisory process, live Academy programme or practical toolkit.
90-Day Strategic Action Plan
Advisory (£1,200 + VAT)A structured strategy process to step back, diagnose friction, align priorities and map practical 90-day actions before spending more on marketing.
Profile-to-Pipeline System™
Flagship ProgrammeTurn founder and leadership LinkedIn profiles into consistent inbound pipelines that open genuine, non-spam sales conversations.
Not sure where to begin?
Use the Start Here diagnostic and we will point you towards the most sensible SHOO route — whether that is a free resource, a toolkit, the Strategic Action Plan or a conversation.