Find the right tool for the stage you are working on.

Use free resources, scorecards and paid toolkits to move one part of the SHOO Method forward — from commercial clarity to pipeline conversion.

Browse by Stage >

Take the diagnostic first

Tools By Stage

01 Direction

02 Audience & Value

03 Brand & Positioning

04 Visibility

05 Content & Campaigns

06 Pipeline & Sales

07 AI, Systems & Measurement

01 Direction

Marketing Clarity Scorecard

Free Resource

Interactive Scorecard | 5 mins

Benchmark where marketing friction and scattered activity live across your business.Take Free Scorecard

90-Day Strategic Action Plan

£1,200 + VAT

Advisory Process | 14-Day Delivery

Structured 90-day strategy process to diagnose friction, align leadership and build a roadmap.Apply for Action Plan

02 Audience & Value

Buyer Clarity & Friction Canvas

Free Resource

Downloadable PDF & Miro | 20 mins

Uncover genuine customer buying triggers, unstated objections and differentiated value.Access Canvas

One High-Value Asset Toolkit™

£97

Digital Toolkit & Walkthrough | 3–4 Hour

Design, write and deploy a single problem-solving asset that target buyers actively request.Get Toolkit (£97)

03 Brand & Positioning

Profile-to-Pipeline Scorecard

Free Resource

Interactive Audit | 4 mins

Audit your LinkedIn profile against the 6 pillars of high-converting professional positioning.Score Your Profile

Profile-to-Pipeline Starter Kit™

£47

Templates & Video Guide | 90 mins

Headline formulas, bio rewrite frameworks and featured asset structures for LinkedIn.Get Starter Kit (£47)

04 Visibility

Visibility Flywheel Checklist

Free Resource

Action Checklist | 10 mins

Choose sustainable publishing habits and primary distribution channels without burnout.View Checklist

LinkedIn for Leaders Programme

Cohort Fee

Live Guided Workshop | 3 Hours Live

Master practical publishing habits, executive tone of voice and genuine network building.Explore Programme

05 Content & Campaigns

One-Page Campaign Brief Guide

Free Resource

Framework Template | 15 mins

The exact 6 questions required before drafting creative or spending ad budget.Download Brief

Campaign Clarity Pack™

£97

Complete System & Miro Board | Self-Paced

Brief, script, launch and measure focused marketing campaigns on a single page.Get Campaign Pack (£97)

06 Pipeline & Sales

Inbox Route Map™ Guide

Free Resource

Conversation Flowchart | 10 mins

Turn inbound comments, likes and downloads into natural, respectful sales conversations.View Route Map

07 AI, Systems & Measurement

AI Readiness & Risk Checklist

Free Resource

Governance Worksheet | 15 mins

Audit internal generative AI usage for brand voice, factual accuracy and data security.Access Checklist

AI for Practical Marketing Workshop

Workshop Fee

Interactive Masterclass | Half-Day Live

Brief, script, launch and measure focused marketing campaigns on a single page.View AI Workshop

Not sure which resource is best suited to your challenge?

Take the 3-minute Start Here diagnostic and we will point you directly to the recommended toolkit or free scorecard.

Take the Start Here Diagnostic >