RESULTS & CASE STUDIES
The work should make sense on a slide – and in the real world.
Good marketing evidence includes the outcome, the context and what changed. This page holds approved client stories, participant outcomes and practical examples.
| PROOF BEFORE POLISH. CONTEXT BEFORE CLAIMS
HEALTH & SOCIAL IMPACT
STRATEGY & CONSULTANCY
DigiBete CIC
STRUCTURING A MULTI-STAKEHOLDER HEALTHTECH PLATFORM CAMPAIGN.
THE SITUATION:
DigiBete needed a clear route to explain their clinically-approved diabetes support app to different NHS regions and families without losing their core purpose in technical detail.
THE DECISION:
SHOO recommended focusing on a regional activation model, prioritising parent confidence and clinical alignment with distinct communication paths.
THE WORK:
We mapped the parent-to-clinic conversation journey, developed localized asset blueprints, and crafted clear, reassuring campaign messaging.
THE EVIDENCE:
Created a repeatable regional launch system, and delivered a clear digital roadmap for 20+ clinical network partners.
“SHOO helped us map out our messages with absolute clarity. They understand health innovation needs structured, human communication.”
— NHS Digital Partner Liaison, Project Lead
RECRUITMENT & CAREERS
TRAINING & CAPABILITY
Flutter UK & Ireland Careers
TAILORED CAMPAIGN CAPABILITY FOR IN-HOUSE TALENT TEAMS.
THE SITUATION:
A rapid scale-up environment meant the internal talent attraction team was running multiple disconnected organic campaigns without a shared planning system.
THE DECISION:
Prioritise simple, reproducible campaign pillars that team members could design, write, and launch within 2 hours.
THE WORK:
Delivered a custom 3-session training and action program based on SHOO’s Profile to Pipeline and Campaign Blueprint frameworks.
THE EVIDENCE:
A 100% confidence increase reported by participating recruiters, resulting in 4 cohesive, structured hiring campaigns designed during the workshops.
“Chris and Rachel cut through the standard agency fluff and gave our team practical copywriting and routing tools we could use immediately.”
— Talent Acquisition Director, Flutter UK&I
EDUCATION
PAID ADVERTISING
Exceed Academies Trust
GENERATING CONSISTENT TEACHER-TRAINING ENQUIRIES.
THE SITUATION:
Exceed SCITT needed to attract ambitious teacher candidates across West Yorkshire against a backdrop of national recruitment challenges.
THE DECISION:
Shift media spend from general brand awareness to localized Search and highly targeted Social campaigns focusing on the lived reward of classroom teaching.
THE WORK:
We restructured their Google and Meta ad accounts, implemented rigorous tracking of enquiry form completions, and designed local landing experiences.
THE EVIDENCE:
Achieved a consistent 35% year-on-year increase in verified teacher training applications, while lowering cost-per-enquiry by 22%.
“The results speak for themselves. SHOO doesn’t just manage our ads; they ensure the entire journey from click to application is coherent and warm.”
— Director of Teacher Training, Exceed Academies
HEALTH & SOCIAL IMPACT
CAMPAIGNS & CONTENT
Try Tag Rugby
SCALING COMMUNITY SPORTS PARTICIPATION.
THE SITUATION:
To launch in new regions, Try Tag Rugby needed to turn transient social media clicks into committed league registrations.
THE DECISION:
Implement a structured Campaign Blueprint where ad clicks landed on an interactive regional signup page supported by a automated email welcome flow.
THE WORK:
Built localized Facebook, Instagram and Search campaigns paired with an automated follow-up sequence addressing typical player anxieties.
THE EVIDENCE:
Assisted regional launches in achieving full capacity within 6 weeks, securing consistent participant numbers across multiple leagues.
“SHOO understood that our marketing isn’t just about eyeballs; it is about getting real people onto real pitches in local communities.”
— National Operations Manager, Try Tag Rugby
TESTIMONY
WHAT CLIENTS AND PARTNERS SAY
“The strategy session with Rachel completely cleared the mud from our pipeline path. We knew what our audience needed before building campaigns.”
Enterprise Founder
Yorkshire Tech Incubator Cohort
“Chris turns complex, scary concepts like AI prompt frameworks and copywriting structures into steps that our interns could action within 30 minutes.”
Director of Creative Academy
University Partner
Does one of these challenges feel familiar?
Tell us what you are trying to change and what evidence would matter to your organisation. Let’s design a clear route forward.