Choose the level of marketing support that fits your commercial objective.

Some organisations need a focused strategic action plan. Others need live Academy training, a campaign brief, or ongoing senior consultancy. We start with the problem, not a generic agency retainer.

Clarify the Direction

For organisations where marketing activity feels reactive, scattered or disconnected from commercial business goals.


90-Day Strategic Action Plan

Fixed Advisory (£1,200 + VAT)

A high-impact strategy process with Rachel & Chris to diagnose friction and build a clear 90-day execution roadmap.
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Strategy & Consultancy

Consultancy

Ongoing advisory for leadership teams needing experienced commercial guidance at the board table.
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Build the Campaign Route

For businesses preparing for a launch, event or campaign that need structured messaging, assets and follow-up.


Campaigns & Content Consultancy

Delivery

Turn valuable ideas and offers into joined-up campaigns with clear messaging, landing pages and email journeys.
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Campaign Clarity Pack™

Toolkit (£97)

Self-serve system to map, brief, script and execute high-converting marketing campaigns on a single page.
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Improve Visibility & Conversations

For founders, directors and teams who want to build high-value authority and turn attention into real sales conversations.


Profile-to-Pipeline System™

Flagship Academy

6-week live programme turning founder and leadership LinkedIn profiles into inbound commercial conversation engines.
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LinkedIn for Leaders

Workshop & Masterclass

Executive training to master practical publishing habits and commercial visibility without daily posting burnout.
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Profile-to-Pipeline Starter Kit™

Toolkit (£47)

Headline formulas, bio rewrite frameworks and featured asset structures for LinkedIn.
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Use AI & Systems Practically

For organisations wanting to use generative AI and modern marketing technology safely and productively.


AI for Practical Marketing

Training & Cohort

Practical prompt architectures and human-review workflows to speed up campaign planning without losing brand voice.
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Paid Media & Measurement Systems

Implementation

Accountable paid media management across Google, Meta and LinkedIn connected to real business outcomes.
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Build Team Capability

For companies that want their internal staff to understand the method, share common terminology and make better decisions.


SHOO Academy & Bootcamps

Live Academy

Live guided cohorts, companion workbooks and implementation clinics built around the 7 SHOO stages.
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Bespoke Team Training

In-House Training

Tailored digital change, LinkedIn and AI workshops designed around your internal commercial goals.
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Clarify the Direction

For universities, franchise networks, trusts and commercial cohorts requiring scalable, multi-seat licensing.


Team & Department Licences

5–50 Seats

Equip internal teams with structured cohort seating, accredited templates and direct clinic access.
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Education Licences

Syllabus & Students

Vetted curriculum workbooks for universities, enterprise hubs and funded employability programmes.
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Franchise Network Packages

Multi-Location

Territory-compliant local marketing toolkits for franchise networks and multi-site operators.
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Choose the level of support that fits where you are.

From free diagnostic tools to full-scale organisational licensing, every tier connects directly to the SHOO Method.

01 – Foundation

Free
Orient & Diagnose

£0
Field Notes, Start Here diagnostic, scorecards, checklists and weekly newsletter.

Included Examples
• SHOO Field Notes & editorial guidance
• Start Here interactive diagnostic
• Marketing Clarity Scorecard
• Profile-to-Pipeline Scorecard
Start with Diagnostic

02 – Practical Tools

Low-cost
Self-Serve Toolkits

£47 – £97
Practical toolkits, frameworks, templates and on-demand workshop sessions.

Included Examples
• Campaign Clarity Pack™ (£97)
• One High-Value Asset Toolkit™ (£97)
• Profile-to-Pipeline Starter Kit™ (£47)
• On-demand walkthrough sessions
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03 – Advisory

Entry advisory
Strategy & Roadmap

£297 – £1,200 + VAT
Focused commercial clarity sessions and the comprehensive 90-Day Strategic Action Plan.

Included Examples
• 90-Day Strategic Action Plan (£1,200 + VAT)
• Pre-SAP commercial diagnostic
• Strategy session with Rachel & Chris
• Prioritised 90-day action roadmap
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04 – Core Training & Delivery

Core delivery
Academy, Training & Implementation

Custom / Programme Fee
Academy programmes, team bootcamps, campaign consultancy, paid advertising and AI support.

Included Examples
• Profile-to-Pipeline System™ (6-week guided)
• LinkedIn for Leaders cohort & masterclasses
• AI for Practical Marketing workshops
• Bespoke team training and bootcamps
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05 – Enterprise & Network

Organisational
Licences, Cohorts & Portals

Annual Licence / Scoped
Team licences, cohort programmes, education licences, franchise packages and private Academy portals.

Included Examples
• Team & Department Licences (5–50 seats)
• Education syllabus & student licences
• Franchise network territory kits
• Co-branded Academy portals & SSO
Discuss Organisational Support