Clarify what to fix first — before you spend more time, money or energy on marketing.
The Strategic Action Plan is a focused 90-day strategy process for organisations that need clearer commercial priorities, marketing direction and practical next actions.
COMMERCIAL POSITIONING
You may not need a bigger campaign yet. You may need a clearer view of what is actually getting in the way.
When marketing feels chaotic or unproductive, the instinctive reaction is often to launch another channel, redesign the website or run more ad spend. But if the underlying commercial goal, buyer proposition or follow-up route is broken, more volume simply accelerates waste.
The SHOO Strategic Action Plan helps you step back, understand your current market position and create an actionable 90-day roadmap for better marketing, stronger visibility and more useful sales conversations.
FIXED-FEE COMMERCIAL ADVISORY
90-Day Strategic Action Plan Process
A structured, high-intensity strategy process delivered directly by SHOO directors Rachel Hatfield and Chris Morris.
STANDARD INVESTMENT
£1,200 + VAT
What is included in the SAP:
- Comprehensive pre-SAP commercial diagnostic audit
- In-depth review of current sales, channels and audience assets
- High-level strategy session with Rachel and Chris
- Commercial clarity and priority alignment for leadership
- SHOO 2.0 stage assessment across all 7 stages
- Concrete 90-day action roadmap with clear responsibilities
- Identification of wasteful activity to stop immediately
- Agreed accountability check-ins and guidance milestones
What is excluded (Scoped Separately):
- Full website redesign or custom web development
- CRM automation, Wix workflow or tool setup
- Ongoing Google Ads / Meta Ads media management
- Email copywriting and technical sequence implementation
- YouTube thumbnail, video editing or production services
- AI asset generation and custom model training
- Full technical execution of every recommendation
- Guaranteed sales or revenue figures (no false promises)
Implementation Notice: Where done-for-you implementation is required following the SAP, SHOO scopes this separately via a formal statement of work or consultancy retainer.
Is the Strategic Action Plan right for you?
IDEAL FOR:
- Founders who feel marketing has become reactive, overwhelming or fragmented.
- Leadership teams needing alignment on who their priority buyer actually is.
- Organisations preparing for a campaign, launch or new growth phase.
- Businesses unsure whether they need training, consultancy, paid media or systems.
NOT SUITABLE FOR:
- Organisations wanting immediate done-for-you execution without strategic review.
- Anyone seeking guaranteed revenue figures or “overnight marketing hacks”.
- Businesses unwilling to share honest baseline activity and commercial numbers.
- Teams expecting full-service agency execution within the £1,200 advisory fee.
THE 5-STEP WORKFLOW
How the Action Plan is delivered
Common Questions
Frequently Asked Questions about the SAP
Is this a consultancy retainer?
No. The Strategic Action Plan is a focused, fixed-price strategy process (£1,200 + VAT), not an open-ended monthly consultancy contract.
Does SHOO implement everything afterwards?
No. The SAP provides the diagnostic assessment and 90-day roadmap. If you require SHOO to handle campaigns, paid media or AI workflows, that is scoped separately.
How quickly can we begin?
Once your application is approved and invoice settled, you will receive the pre-SAP diagnostic immediately. Strategy sessions typically take place within 10–14 days.
How much preparation is needed from my team?
The pre-SAP diagnostic takes approximately 25–35 minutes to complete. Thorough answers ensure we spend our strategy session on high-value decisions rather than basic data gathering.
Is it suitable for multi-person teams?
Yes. It is particularly effective where directors or founders have conflicting views on priorities and need objective alignment.
Do you guarantee specific sales results?
No commercial practitioner can guarantee third-party sales. We guarantee clear commercial priorities, rigorous diagnosis of friction and an actionable 90-day plan.
Apply for a Strategic Action Plan
Tell us a little about your business. We review every application to confirm the SAP is the most sensible fit for your stage.
[ACTION PLAN CONTACT FORM HERE]